On July 8th, Didi test drive and Dongfeng Nissan announced today that they have reached a comprehensive strategic cooperation. The first project is Nissan's high-end sports sedan, Sima, which has brought an unprecedented one-click door-to-door service experience to users. Fully meet the user's test drive test needs. It is reported that this is also the first large-scale appearance of Dongfeng Nissan Sima since its listing.
Pulling the wind and driving, dripping on the Sima
According to the cooperation agreement between the two parties, from July 9th, users of Chongqing, Hangzhou and Changsha can log in to the Drip Travel APP and enter the “Drip Test Drive†entrance reservation (including custom line reservation) to enjoy the professional The door-to-door service provided by the driver; Beijing and Guangzhou will also be launched in late July.
Through the test drive of Sima, users can experience the quality of Sima in depth, and communicate with the test drive specialists to learn more about the information and performance of Xima vehicles, and provide reference for car purchase decisions.
Users can also enjoy the convenient test drive service of “Drip, Sima†on the Drip Platform, and feel the luxury quality and dynamic pull of Sima.
At the same time, on the platform of Dongfeng Nissan's official WeChat, users can also make an appointment to test drive and experience Cima anytime, anywhere.
It is reported that the two sides will continue to launch a series of test drive theme activities to provide users with a more extensive test drive experience.
Pulling the wind to embrace the innovative high-end connected experience
The cross-border cooperation between Sima and Didi is another masterpiece of the Dongfeng Nissan YOUNG NISSAN 2.0 era. As the earliest joint venture car enterprise that puts digital marketing on a strategic height, Dongfeng Nissan is well-versed in the marketing of younger society. It is aimed at younger groups, launching younger models and communicating with them through younger marketing methods. Brand and corporate youthful look.
For Cima, the user experience is expanded through the drip test drive to provide potential car owners with an opportunity to understand Sima and deep communication. This is in addition to optimizing the user test drive experience, and also complements the traditional 4S shop test drive. Achieve a bumper harvest in the market and word of mouth.
For the users who have a large number of users and potential consumers, Sima's presence not only enriches the brand models of Didi, but also enriches the user's car experience, allowing users to feel the dynamic and pull of Sima. As the world's largest mobile travel platform, the company has established 300 million registered users and nearly 15 million registered drivers. The number of completed orders has exceeded 14 million.
The cooperation between Sima and Didi Platform has brought users a high-end experience in the era of mobile internet, and is also a pioneering marketing innovation of Dongfeng Nissan.
Pulling the wind, Sima, driving and enjoying the luxury
For a long time, Sima has been highly concerned by consumers with its product strength. As a high-end dynamic flagship sedan of Dongfeng Nissan, Sima has created a new dynamic and advanced car for the new generation of geeks with the advantages of sports car concept, luxury fashion space, passion track control and intelligent technology system.
It is understood that Sima uses Nissan's top Emotional Geometry (sensual expressive and rational geometric beauty) design language. Including the V-Motion family's front face and boomerang combination headlights, complemented by the Kick-up waist line, the Floating Loaf, the 19-inch diamond-cut large wheel hub, the same-class leading body The aspect ratio (vehicle width: car height = 1.3) and the 0.29 drag coefficient have conquered your eye from the beginning.
At the same time, Sima's EYE MAX panoramic sunroof, luxury car interior fabric, double stitch quilting process, D-type dynamic steering wheel, Multi-layer ergonomic sports seat, Commander central knob DA control system, 11 speakers BOSE audio, ANC quiet space technology and ASC active sound control system, including many aspects of technology, from the look and feel, touch and sense of hearing are also leading.
Sima, from North America, has been inherited for seven generations and contains 4DSC genes with excellent performance and control. Sima is equipped with the 4DSC driving performance kit, 3A road stability system, and sports mode, and its sports characteristics are buzzing. In addition, the NISSAN i-CONNECT intelligent interconnection system and the NISSAN i-SAFETY intelligent anti-collision safety system make driving smarter and safer.
This time, Sima and Didi have cooperated with each other to create a new test drive experience scene through the mobile Internet. For the new generation of geeks who are born in the Internet age and love early adopters, they are undoubtedly more in line with their acceptance habits and requirements. Through the test ride to experience the luxury style of Sima, through the test drive to experience the dynamic and intelligent technology of Sima, it can be said that Cima will bring them unexpected surprise and pull the driving passion.
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